The WOW FACTOR BUILDING MATERIALS TRADING LLC foundation was laid in Dubai by its parent company” MBBM GROUP” in 2002, as a vision of creativity & innovation in performance-oriented Architectural & interior décor products with it eventually being established in February 2014. With the expertise & experience of Mr Asgar Merchant & Mr MN Khory, they have guided the youthful exuberance that is symbolic of the WOW FACTOR with a perfect blend of engineering, marketing & passion to create the WOW FACTOR executed by Mr Abbas Merchant.